The ‘new’ Magento 2 platform is almost two years old and support for Magento 1 will cease in just over a year’s time. Now is the time to upgrade and here are the reasons why:
Magento 2 runs an average of 20% faster. It has full-page caching which means that pages load in half the time. Faster site speed encourages more sales and increases website search engine optimization.
In Magento 2, faster checkouts reduce abandoned cart rates and increase conversions. Existing customers can use their email address to check-out faster using their saved information.
With over 50% of your shoppers browsing on mobile devices, mobile responsiveness is the key to improving sales, which is why the Magento team has made responsiveness a priority in the core Magento 2 platform.
The new admin interface is designed to help reduce the time managing an online store. It’s a lot more user-friendly and easier for new team members to learn.
Magento 2 comes with enhances Search Engine friendly features, aimed at improving your product rankings.
Platform security has been greatly improved.
Magento 2 has built in features such as integrated video, customer loyalty, product -reviews and ratings, Persistent shopping is customer information like product comparison, viewed products and shopping cart is accessible without logging to the site again, even after they close their browser.
New or updated marketing-related reports in Magento 2 include: