What is AMP?
Last month (September 2016) Google announced that AMP pages were becoming an official part of normal organic search results. Google does however maintain that AMP pages do not receive a rankings boost. They claim that when two versions of the same page exists, they will choose the MP page preferentially for a mobile device. Anecdotal evidence from discussions in Google Webmasters Office Hours show that some webmasters are nevertheless reporting improved rankings. Recent research shows that mobile users are beginning to realize the speed advantage of the pages, which contributes to their higher click thru rates.
How does AMP work?
As of last month, there were over 600 million AMP pages in the cache; an estimated 4 million are being added each week. You still have time to be one of the early adopters.
Not ready for use across an entire website – especially checkout pages
AMPing Your Magento Store
Extensions for automatically auto-creating AMP pages for products and categories are already available on Magento Connect. The extension I used for testing comes from PlumRocket and worked out of the box. All that is required is some patience and a careful reading of the instructions.
The hardest part was watching for the pages to appear in Search Console, which duly happened after about 10 days. Since then the reported number of pages in the cache has been steadily increasing.
AMP is Becoming More Important
We have tested the PlumRocket extension, which worked out of the box