In the increasingly competitive world of Vitamin and Supplement sales, where pharmacy and supermarket chains are producing their own branded lines and new competitors enter the market every month, established Vitamin manufacturers and wholesalers whose largest percentage of revenue was from wholesaling, have had to find other revenue channels to survive.
When Holistix decided to turn to ecommerce for a new revenue stream they approached Syncrony to develop and design it. As a MD with a focus on diet and Welness, Syncrony CEO Dr Howard Rybko made this one of his "pet projects".
Being a long established company in the health and wellness sector but a new player in the online retail space a clear strategy was required. This is where Syncony's ecommerce consulting team was employed.
Strategy dictated that
It was with all of this in mind that Syncrony's designers and developers built Holistix's online business. We also supply ongoing support in technical maintenance, online marketing, SEO and e-mail marketing.