How to Preserve Your Google Rankings when Launching a New Online Store
Why Do I Need 301 Redirects When Launching My New Website? If you already have a website and then build and launch a new one, there is a hidden problem that you need to be aware of. It work like this... Say you have selling pulse oximeters on your online store since the COVID disaster made them a popular online purchase. Then at some stage you upgrade your online store, causing ...
5 Ways to Boost Online Sales While Lowering Ad Spend
Google Google Google
Online search is all about Google, which has dominated search in Australia for years and currently shows no sign of abating. Here is a striking example from Clicky, for 2016; it shows that Google has over 90% share of all Australian searches. (Similar data from other sources puts Google’s share at well over 80%)
Using Schemas to Enhance Local Business Search Presence
By adding a schema that defines your customer’s address as a structured object, you can enhance its appearance in web search results and as a bonus probably garner better rankings as a bonus. (Confused about what a Schema actually is? Find out more here).
Done properly this will correctly inform Google about the location details of a website’s owner. In fact, this should be the first step in implementing schemas on any website.